May the Force be Friday

By , September 4, 2015 8:17 am

Lines formed in front of toy stores around the world this week in anticipation of Force Friday, a midnight event where a wave of new Star Wars merchandise, including the first toys associated with the upcoming The Force Awakens movie, went on sale. Star Wars parent company Disney expects to pull in billions of dollars in merchandise money for the new movie, and it was counting on a record-breaking turnout for the event. Mostly because Disney was fortunate enough to pick a night when none of the people standing on those midnight lines had a date, or anything better to do, really.

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